Create Google Friendly Page Titles

This is another video by Aaron Wall of SEOBook.  It tells you how to come up with great page titles that will not only get you ranked well in Google and other search engines, but will also get clicked when users see them in teh SERPs.

First, he says you shouldn’t stuff a bunch of keywords into the title.  Page titles should be very clickable, because they are the link users see when your site shows up in the listings.

Also, the earlier your keyword appears in the title, the most prominent it is.  However, he suggests putting one or two words in front of the main keyword, because sometimes pages can be filtered from the search results if the keyword appears immediately at the beginning.

Aaron also says you should make sure to use the meta description, because this is what appears as your description in Google.  If you don’t use this, Google will either use a seemingly random snippet from your page, or it will pull the description from DMOZ if you are listed there.

This is a very handy guide to choosing page titles that are both SEO and user friendly.